Are you waiting on the weather to get warmer? Even in Florida, we are waiting on Spring to come back. Once the cooler weather comes a little less often than it does we can get back to creating new items for our online shop. Sitting in the shop here in the Chiefland Farmers Flea Market during the cold months is kind of a challenge because we cannot turn on our little space heater. (Too many vendors on the same electric circuit trying to keep warm.) With my arthritis acting up it is kind of hard to get creative. Not that I don’t keep looking at new designs and dream of my own. I just hope I remember them when it’s time to get back to making new stuff,
We have learned over the last week that the U.S. Postal Service is experiencing a great many delays due to the weather, shortage of workers, and more people buying online all year long. One postal worker even told me that they are no longer guaranteeing overnight or priority 2 days deliveries for the foreseeable future! Please be patient or come on by our shop in Chiefland Farmers Flea Market – Saturday and Sunday – 10:30 am to around 3:00 pm both days.
For me and all of my fellow handcrafters out there we will be trying different things to get people to come in and shop in the store or even browse on my 2 online stores. I would rather have them purchase directly from my online store but the majority of my sales are still happening on my Amazon Handmade Store. Thank goodness they are still not charging a monthly fee for handcraft artists as they do for regular sellers.
Business Tips and Strategies
Amazon sends out emails giving us sellers suggestions on how we can improve our sales but most of those involve creating and paying for sponsor ads. The latest one involves uploading videos to our product pages. This requires that you change your account and register a trademark of your brand. I created a brand but to register it as a trademark requires a non-refundable application fee (a couple of hundred dollars), a lawyer (not required but strongly suggested), and re-registering every 5 years. It may be worth it to some of you out there but I am content with registering the Fictitious name every 5 years and paying for my domain. If I make more than just “mad” money then I will register as an LLC too.
https://swconlinestore.com/product/hot-pink-and-teal-blue-crocheted-dragon-scales-8×7-inch-tote-with-white-lining/
For now, I am going to stick with just the free marketing ideas I want to try over the next couple of months. Namely, creating more “How to” and “See What we Have” videos and post them on my YouTube Channel. Create a schedule of postings on my social media pages involving pictures of our merchandise and fun sayings based on holidays and seasons. So stay tuned and subscribe to our news feed here on the store and our great blog: https://southernwomencrafts.com
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